Copper Reed Studio

Oscar & Inez eCommerce website design and development

Oscar & Inez needed an agency that could create a compelling e-commerce website that fully represented the quality and aspirational aspects of the new O&I brand, as well as providing a flexible, feature rich e-commerce platform. Oscar & Inez turned to Copper Reed Studio to develop a high-impact website that would successfully launch it into the world of online shopping. The site needed to establish the newly formed company as being the place to buy children’s clothes and accessories online, and to inspire, engage and keep its customers. They also wanted the entire online purchasing process to be as easy and enjoyable as possible.

Copper Reed responded with a stylish website that marries elegant creatives with incredible functionality. Well thought-out navigation design makes it easy to find the perfect product within three clicks. Other key priorities delivered on was the capture of valuable marketing data, and creation of an effective, reliable content management system (CMS) that O&I could manage itself.

The truly innovative, effective, high-impact on-brand website created by Copper Reed has afforded Oscar & Inez the ultimate launch into online trading. An effective website structure inviting ease of use was ensured thanks to a high-quality user interface based on years of web-design experience

“We worked with Copper Reed from inception through to go-live. We wanted to use a local design agency but one with broad experience and Copper Reed fitted the bill perfectly. From a design perspective we primarily worked with director Michelle McInerney who not only captured very quickly what we were aiming to achive but also proved passionate about our business concept and gave us tonnes of extra tips and advice on everything from web optimisation through to stationery design. We have had a phenomenal response to the site design particularily the home page and logo; Copper Reed have fulfilled our goal of defining ourselves in the market through a beautifully designed and easy to use e-commerce site”.

Tara Lally, Oscar & Inez

Launch Project