Client

University of Limerick ULSport

Sector
Education

Deliverables
Campaign Branding & Design

UL Sport launched the ‘New Season All To Play For’ campaign to encourage first-year students to get involved in the wide variety of sports available on campus and to increase club memberships. The campaign aimed to showcase the energy, inclusivity and community spirit that sport brings to student life at the University of Limerick.

As an approved design studio for UL, Copper Reed created a bold, energetic and creative visual identity for the campaign using strong, impactful typography and dynamic photography. The result was a vibrant, eye-catching campaign that stood out across campus and digital channels, inspiring students to join in, get active and make sport a central part of their university experience.

“Copper Reed were a pleasure to work with from the very start. They thoroughly understood the campaign brief and delivered stunning creatives within a very tight deadline. Their work truly reflects and celebrates the best of who we’re for at UL Sport. The team’s creativity and professionalism made the whole process seamless. A superb creative partner!”

CLAIRE BARRY Marketing & Communications Officer, UL Sport

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