Give your c
mpany the brand presence it
des
rves

IDEAS THAT INSPIRE AND DELIVER

Designology...

At Copper Reed, we’re your partner through every step of your branding adventure!

Whether you’re starting from scratch with naming and branding, seeking top-notch graphic design for print or web, or diving into the world of digital marketing, we’re here for you.

Our award-winning dynamic team strategises, creates, designs, writes, produces, and manages exceptional work that propels your business toward success.

Plus, we’re all about crafting and sharing the content your audience craves.
From engaging videos to interactive materials and social media wizardry – it’s all right at your fingertips! Dive in and let’s make your brand shine.

Our core strengths are graphic design, branding, website design and social media management. We work closely with our clients, embedding ourselves in their marketing and sales operations, to develop compelling ideas that elevate brand performance and grow business.

MICHELLE McINERNEY 
 Founder/Creative Director

Our Work

We are an experienced team of designers, strategists and business people who fuse design-driven, commercially focused solutions with strategic business objectives.

Our Services

Branding

At Copper Reed, we bring strategy and design together to build brands with real purpose and impact.

We start by getting to the heart of who you are – your identity, mission, vision and values. From there, we shape clear, compelling brand strategies that cut through complexity and set the stage for growth.

Our proven approach is both practical and creative, guiding you through a journey that aligns strategy with design. The result? Cohesive, future-focused brands that connect deeply with audiences and stand out for all the right reasons.

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Brand identity is where strategy comes to life – the visual and emotional essence of your brand.

It’s more than a logo. It’s a complete design system that captures your values, personality and ambition, and gives you the tools to communicate them with clarity and confidence.

At Copper Reed, we don’t just deliver the toolkit – we show you how to use it, ensuring your brand feels consistent, authentic and powerful across every touchpoint.

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The right name is the first step in shaping how people connect with your brand.

At Copper Reed, our naming process blends creativity with strategy, rooted in a deep understanding of your mission and values. We consider sound, meaning, cultural context and availability to craft names that are distinctive, memorable and future-proof.

A great name doesn’t just identify your brand – it becomes the cornerstone of your identity.

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Design

We design brochures and publications that do more than inform – they engage, inspire and tell your story with clarity and impact.

At Copper Reed, we combine strategic thinking with creative design to transform content into compelling narratives. From printed brochures to interactive digital reports, our work ensures your message is not only seen but remembered.

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At Copper Reed, we specialise in transforming reports into engaging narratives, where strategy and creativity work hand in hand. Data is translated into clear, accessible visuals; design brings structure and flow; and every detail reflects your brand’s values and ambition.

From beautifully crafted print editions to interactive digital reports, we create annual reports that inform, inspire and resonate – year after year.

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At Copper Reed, we design packaging that blends creativity with strategy, ensuring every element works hard to capture attention and communicate your brand’s personality and values. From form and colour to materials and finishes, every detail is considered to create impact on shelf and in hand.

The result is packaging that not only looks beautiful but builds recognition, loyalty and lasting impressions.

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With vast experience in creating compelling, collectible coffee table productions, Copper Reed brings stories to life through thoughtful typography, striking imagery and elegant layouts. Every detail – from paper choice to finish – is carefully considered to elevate the reading experience and reflect the essence of the subject.

The result is books that are not only read, but proudly displayed, shared and kept for years to come.

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Website

Your website is often the first place people meet your brand – and first impressions matter.

At Copper Reed, we design and develop websites that bring your brand identity to life online. Our approach blends creativity with functionality, ensuring an engaging user experience that feels seamless across all devices.

Whether as part of a full rebrand or a standalone project, we create websites that are dynamic, user-friendly and true to your brand – helping you connect, inspire and grow.

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Great design starts with understanding the people who use it.

At Copper Reed, UI/UX design is built on deep user insight – shaping interfaces and experiences that feel intuitive, engaging and effortless. From the outset, we collaborate closely with you to uncover what your users need and expect, turning research into clear strategic direction.

Every decision, from structure to detail, is guided by this user-first approach – ensuring the final product not only looks great, but works beautifully in the real world.

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A great website doesn’t end at launch – it needs care to stay secure, fresh and performing at its best.

At Copper Reed, our WordPress website maintenance service is proactive, not reactive. We take care of everything from updates and security to design refinements and new features, so your online presence keeps pace with your brand and the digital world.

The result is peace of mind – knowing your site is safe, up to date and always looking its best.

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Social Media

Social media is where your brand meets its audience – and where every post is an opportunity to connect.

At Copper Reed, we combine strategy, design and content creation to maximise reach and engagement across all major platforms, including Facebook, Instagram, LinkedIn, TikTok and more. From day-to-day management to traffic generation and targeted advertising, we craft social campaigns that spark conversation, build community and drive results.

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Content is how your brand speaks, connects and grows.

At Copper Reed, we develop strategies that unlock your brand voice and accelerate business growth through the power of storytelling. From video and social to email, ebooks and interactive content, we create and distribute the pieces your audience actually wants.

Our one-stop approach covers both paid and owned campaigns, with built-in analytics to track, manage and optimise performance – giving you clarity and results without the need for an in-house team.

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At Copper Reed, we see video as more than content – it’s immersive storytelling with a clear purpose. We combine creative vision with technical expertise to deliver films that not only captivate but achieve real marketing results.

At Copper Reed, we uncover the stories that matter most and bring them to life across the channels where your audience is. From corporate introductions and service campaigns to case studies, explainer videos, product demos and animated videos, we craft content that informs, inspires and sticks.

The result is video and digital media that capture attention, build trust and leave a lasting impression.

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Motion graphics turn ideas into stories that move.

At Copper Reed, we use animation and motion design to add clarity, energy and impact to your brand. Concise, dynamic sequences bring messages to life and enhance how audiences experience your brand across websites, social channels and digital campaigns.

The result is motion that not only grabs attention but deepens connection.

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Great campaigns don’t just reach people – they resonate.

At Copper Reed, we design and deliver campaigns that connect with the right audience at the right time. From naming and concept to creative assets and full campaign management, we bring strategy and creativity together to spark interest and inspire action.

Our approach ensures every campaign feels fresh, authentic and effective – delivering measurable results and lasting impact.

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Art Direction

Illustration adds a unique layer of personality and storytelling to your brand.

At Copper Reed, we combine our in-house illustration talent with collaborations from specialist illustrators to match the needs of each project. This flexibility allows us to craft distinctive visual styles that elevate campaigns, publications and digital experiences.

At Copper Reed, we work with accomplished Irish photographers and videographers to create imagery that is both authentic and impactful. From highly creative shoots to professional corporate portraits, we ensure every image reflects your brand with clarity and style.

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At Copper Reed, we offer extensive writing services that help brands articulate their identity and purpose in the most compelling and engaging style. From shaping brand messaging to scripting radio ads, crafting video voiceovers or writing complete website copy, we support clients at every step of their storytelling journey.

“Michelle and her team have always exceeded our expectations and believe they have played a great part in assisting with the growth of our company. We have great regard for Copper Reed and highly recommend their services.”

DECLAN HOGAN CFO & Finance Director, ODS

“Their professionalism, creativity and logical, straight forward approach is exemplary. They are easy to work with and their vast experience means that they are intuitive in terms of recognising the client’s needs, which is incredibly reassuring.”

GORETTI BRADY Health Research Institute

“I have worked with the Copper Reed team for many years in the production of high-level strategic publications for the University of Limerick. They can swiftly grasp the design brief and keep the client engaged in their design thinking throughout the end-to-end service. Their work is always both fresh and contemporary, but equally, consistent with UL brand guidelines.”

EAMONN MORAN University of Limerick

“Working with Michelle and the team at Copper Reed on our new brand and logo was an excellent experience from start to finish. Our goal at Swifco was to create a modern, professional identity that truly reflected the quality of our work, and the team at Copper Reed delivered a result that exceeded our expectations.”

DIARMUID GEARY Managing Director, Swifco

“I’ve been working with Copper Reed on the social media for our three brands – Kinlay Hostel Galway, Snoozles Galway, and Galway City Hostel. The results have been excellent. Michelle and Aine in particular are fantastic to work with; creative, professional, and always responsive.”

FRANK O'CONNELL Director, Eyre Kin Galway

“Just a note of thanks – all looks great. You’ve been so helpful to work with and made the process so painless. Thank you!”

SARAH HAYES SSPC | Research Ireland Centre for Pharmaceuticals

“Copper Reed are our trusted design partner, consistently delivering websites, branding, brochures, and imagery to a high standard. They understand our briefs with minimal oversight, adapt well to tight timelines, and always produce excellent results without delays.”

ALEX WALSH Development Director, Kirkland

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