HelloJoli is a new premium home teeth whitening system to hit the Irish market. Copper Reed came up with the name and packaging design for the exciting product line. The origin of the name is in the french word for beauty, and the brand and pack design created was designed to appeal to the beauty conscious and set it apart from existing competitor products.
We worked closely with the client to develop the brand strategy, including naming and competitor review.
Brand Strategy, Naming and Visual Identity