Market research, ideation and creative concept generation, brand activation, illustration, copywriting, design of material for print, design of a website and a bank of social media images in 2019.
Crann offers a holistic suite of evidence-based, high-quality services and supports for people impacted by Spina Bifida, Hydrocephalus and other physical disabilities in Ireland. Our role with the Crann team was all-encompassing.
Our challenge was to deliver a full 360° campaign that could reach the target audiences at multiple levels and consideration points – both on and offline. We focussed on creating striking visuals and digital campaign graphics that could work through a variety of channels. Working across our multidisciplinary team, we illustrated a range of characters and produced material aimed at children with spina-bifida. Tailored campaigns were also targeted at teenagers and adults living with Spina Bifida.