The Crann Centre
Market research, ideation and creative concept generation, brand activation, illustration, copywriting, design of material for print, design of a website and a bank of social media images in 2019.
Crann offers a holistic suite of evidence-based, high-quality services and supports for people impacted by Spina Bifida, Hydrocephalus and other physical disabilities in Ireland. Our role with the Crann team was all-encompassing.
Our challenge was to deliver a full 360° campaign that could reach the target audiences at multiple levels and consideration points – both on and offline. We focussed on creating striking visuals and digital campaign graphics that could work through a variety of channels. Working across our multidisciplinary team, we illustrated a range of characters and produced material aimed at children with spina-bifida. Tailored campaigns were also targeted at teenagers and adults living with Spina Bifida.
The feedback from the children, parents and stakeholders on the launch day was truly humbling. This project was very personal to Creative Director Michelle Mcinerney, and she was 200% invested in its success.