Mowlam are Ireland’s largest providers of nursing home care in Ireland. They are industry leaders and have been a valued client for over 20 years, led by Michelle McInerney, our Creative Director. Over those years our role has evolved and grown. For the past five years we have been embedded with the Business Development and Marketing team, working side by side on ideation, brand strategy, brand management, design of all collateral material, design and development of the website and social media content creation/management.
During the COVID healthcare crises Michelle focussed on Mowlam’s frontline heroes and came up with the idea of producing weekly Wellbeing Guides. Michelle brought together a team of allied health professionals, worked as editor and designer of ten issues for all Mowlam staff.
We have a fundamental and unique understanding of the eldercare and home care markets in Ireland, continuously strategising on projects and ideas to communicate Mowlam Healthcare culture and values to the various target audiences; families, residents and employees.
Social media content creation and campaign management
Outdoor advertising and radio ad scripting
Design of all sales pack collateral
"Copper Reed have provided our company with a full suite of marketing strategy and design consultancy services for over 23years. Their ability to understand our business and present us in the best possible way to our healthcare market is exceptional.
With the personal attention of their highly skilled team Mowlam Healthcare benefits greatly from their strategic planning, concept generation and cost effective approach to literature design and print, as well as their contribution to ensuring our presence as the brand leader in elderly healthcare.
Their knowledge of current trends and marketing initiatives, together with their personal touch, places Copper Reed in the unique position to provide bespoke services to all their clients."
Business Development Manager Mowlam Healthcare.