Mowlam are Ireland’s largest providers of nursing home care in Ireland. They are industry leaders and have been a valued client for over 20 years, led by Michelle McInerney, our Creative Director. Over those years our role has evolved and grown. For the past five years we have been embedded with the Business Development and Marketing team, working side by side on ideation, brand strategy, brand management, design of all collateral material, design and development of the website and social media content creation/management.
During the COVID healthcare crises Michelle focussed on Mowlam’s frontline heroes and came up with the idea of producing weekly Wellbeing Guides. Michelle brought together a team of allied health professionals, worked as editor and designer of ten issues for all Mowlam staff.