Project Description

Mowlam Healthcare

Mowlam are Ireland’s largest providers of nursing home care in Ireland. They are industry leaders and have been a valued client for over 20 years, led by Michelle McInerney, our Creative Director. Over those years our role has evolved and grown. For the past five years we have been embedded with the Business Development and Marketing team, working side by side on ideation, brand strategy, brand management, design of all collateral material, design and development of the website and social media content creation/management.

During the COVID healthcare crises Michelle focussed on Mowlam’s frontline heroes and came up with the idea of producing weekly Wellbeing Guides. Michelle brought together a team of allied health professionals, worked as editor and designer of ten issues for all Mowlam staff.

Copper Reed Mowlam Print Promotional Corporate Brochure 1
Copper Reed Mowlam Responsive Website Design

We have a fundamental and unique understanding of the eldercare and home care markets in Ireland, continuously strategising on projects and ideas to communicate Mowlam Healthcare culture and values to the various target audiences; families, residents and employees.

Copper Reed Mowlam Print Staff Internal Communication
  • Copper Reed Mowlam Social Media Facebook Content 1

Social media content creation and campaign management

Copper Reed Mowlam Print Billboard Advertising Campaign

Outdoor advertising and radio ad scripting

Copper Reed Mowlam Print Bus Shelter Ad Campaign
  • Copper Reed Mowlam Print Brochure Design Cover
  • Copper Reed Mowlam Print Brochure Design Page Spread 1
  • Copper Reed Mowlam Print Brochure Design Page Spread 2
  • Copper Reed Mowlam Print Brochure Design Page Spread 3

Design of all sales pack collateral

"Copper Reed have provided our company with a full suite of marketing strategy and design consultancy services for over 23years. Their ability to understand our business and present us in the best possible way to our healthcare market is exceptional.

With the personal attention of their highly skilled team Mowlam Healthcare benefits greatly from their strategic planning, concept generation and cost effective approach to literature design and print, as well as their contribution to ensuring our presence as the brand leader in elderly healthcare.
Their knowledge of current trends and marketing initiatives, together with their personal touch, places Copper Reed in the unique position to provide bespoke services to all their clients."


Joe Hanrahan
Business Development Manager Mowlam Healthcare.


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