A family owned and run service, My Life are regarded as a dynamic, progressive service who’s life’s purpose is – to provide community-based service for adults with intellectual and physical disabilities. A friendly, exciting, innovative and expanding service they pride themselves on always putting the person at the centre of everything they do.
The brief from the directors at My Life was to create a memorable and unique brand whose backstory is the desire for their clients to live ‘my life’ according to how they want to live it. It is a deeply personal story and journey for their clients and this informed the direction of the brand design process.
We worked closely with the client to design a brand that would be true to their story, and that of their clients.