Location: Lisburn, Northern Ireland

The Daily Apron had undergone an organisation and brand review to come up with their new brand name and positioning. A consistent appearance and tone of voice was called for, one that would work for all local audiences and demographics. So the Daily Apron team called for a brand refresh to relaunch them into their community with a fresh and contemporary brand – and they called upon Copper Reed to lead it.

For The Daily Apron’s key people the rebrand was not just business. It was personal. The new brand was their friendly handshake, their hello.

The Execution:

• brand design
• social media content creation for pre and post launch
• development of guidelines and assets for the team to manage content creation in-house