Matchbox

UL Sport launched the ‘New Season All To Play For’ campaign to encourage first-year students to get involved in the wide variety of sports available on campus and to increase club memberships. As an approved design studio for UL, Copper Reed created a bold, energetic and creative visual identity for the campaign using strong, impactful typography and dynamic photography. The result was a vibrant, eye-catching campaign that stood out across campus and digital channels, inspiring students to join in, get active and make sport a central part of their university experience.

Matchbox is a lifestyle and fitness destination, created to offer members an exceptional experience that goes far beyond the gym floor. From the outset, we worked as an extension of the Matchbox team, leading the development of a bold and distinctive brand identity for the first club and managing its rollout across every touchpoint. Since then, the brand has expanded with Matchbox Life Centres in Limerick and Dublin, where our work continues to shape the experience – from strategy and brand management through to content creation, website design, signage, environmental graphics, merchandising and marketing collateral.